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Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
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Segmentation in Social Marketing : Methods and Approaches
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Proceedings of the International Services Marketing Conference 2002 : Emerging Issues in Ser...
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Marketing : Core Concepts and Applications: Asia-Pacific Edition
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2013 World Social Marketing Conference
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Segmentation in Social Marketing : Process, Methods and Application
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Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
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