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9789811094552

Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights

Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
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Product details

  • ISBN-13: 9789811094552
  • ISBN: 9811094551
  • Publication Date: 2018
  • Publisher: Springer

AUTHOR

Kubacki, Krzysztof, Rundle-Thiele, Sharyn

SUMMARY

Kubacki, Krzysztof is the author of 'Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights', published 2018 under ISBN 9789811094552 and ISBN 9811094551.

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