1.
Grocery Revolution The New Focus on the Consumer
by Kahn, Barbara E., McAlister...
ISBN: 9780673998804
List Price: $31.50
2.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking ...
by Mcalister, Leigh, Sloan Sch...
ISBN: 9781175721600
List Price: $18.75
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Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using Upc Scanner Pa...
by S, Fader, Leigh, McAlister
ISBN: 9781172540891
List Price: $15.75
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Research in Marketing A Research Annual Spatial Analysis in Marketing Theory, Methods&Appl...
by Sheth, Jagdish N., Fullerto...
ISBN: 9781559383806
List Price: $78.50
5.
Research in Marketing A Research Annual
by Sheth, Jagdish N., Fullerto...
ISBN: 9780892329205
List Price: $78.50
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Research in Marketing, Supplement 4 Marketing and Development Toward Broader Dimensions
by Sheth, Jagdish N., Fullerto...
ISBN: 9780892329939
List Price: $78.50
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Advances in Consumer Research
by McAlister, Leigh, Rothschil...
ISBN: 9780915552306
List Price: $99.00
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Managing market share when consumers seek variety
by Fred M Feinberg, Leigh McAl...
ISBN: 9781179081441
List Price: $16.75
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A note on the relationship between promotion sensitivity and consumer specific variables
by Peter S Fader, Leigh McAlister
ISBN: 9781179505480
List Price: $15.75
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Dynamic Attribute Satiation Model of Variety Seeking Behavior
by Mcalister, Leigh
ISBN: 9781178473131
List Price: $17.75
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Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
by Mcalister, Leigh
ISBN: 9781178546187
List Price: $17.75
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Theory of Consumer Promotions : The Model
by Mcalister, Leigh, Sloan Sch...
ISBN: 9781245191883
List Price: $18.75
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Theory of Consumer Promotions : Managerial Implications
by Mcalister, Leigh, Sloan Sch...
ISBN: 9781245195577
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Variety Seeking Behavior : An interdisciplinary Review
by Mcalister, Leigh, Pessemier...
ISBN: 9781245617192
List Price: $15.75
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Changing the Course of Marketing
by Sheth, Jagdish N., Fullerto...
ISBN: 9780892326273
List Price: $78.50
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Essential Readings in Marketing (Marketing Science Institute (MSI))
by McAlister, Leigh, Bolton, R...
ISBN: 9780965711456
List Price: $30.00
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Research in Marketing: Distribution Channels and Institutions, Vol. 8
by Sheth, Jagdish N., Fullerto...
ISBN: 9780892325498
List Price: $78.50
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Managing Market Share When Consumers Seek Variety - Primary Source Edition
by Feinberg, Fred M., Sloan Sc...
ISBN: 9781294842217
List Price: $16.75
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
by Peter S Fader, Leigh McAlister
ISBN: 9781296832544
List Price: $19.95
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Managing Market Share When Consumers Seek Variety
by Fred M Feinberg, Leigh McAl...
ISBN: 9781297830242
List Price: $19.95
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Pa...
by Fader Peter S, McAlister Leigh
ISBN: 9781298818485
List Price: $19.95
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A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)
by Leigh McAlister
ISBN: 9781333119317
List Price: $9.57
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Variety Seeking Behavior: An Interdisciplinary Review (Classic Reprint)
by Leigh McAlister
ISBN: 9781333812553
List Price: $7.97
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking ...
by McAlister, Leigh, Leigh McA...
ISBN: 9781332264643
List Price: $9.57