4660046
9780131875524
Services Marketing People, Technology, Strategy
by Lovelock, Christopher H., Wirtz, Jochen
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- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
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Product details
- ISBN-13: 9780131875524
- ISBN: 0131875523
- Edition: 6
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.Lovelock, Christopher H. is the author of 'Services Marketing People, Technology, Strategy', published 2006 under ISBN 9780131875524 and ISBN 0131875523.
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