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9780078112102

Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm
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  • ISBN-13: 9780078112102
  • ISBN: 0078112109
  • Edition: 7
  • Publication Date: 2017
  • Publisher: McGraw-Hill Education

AUTHOR

Zeithaml, Bitner, Gremler, Valarie A. Zeithaml, Dwayne Gremler, Mary Jo Bitner

SUMMARY

Zeithaml is the author of 'Services Marketing: Integrating Customer Focus Across the Firm', published 2017 under ISBN 9780078112102 and ISBN 0078112109.

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