Marketing Playbook Five Battle-tested Plays For Capturing And Keeping The Lead In Any Market

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines. Richard Tong worked at Microsoft for ten years, serving as VP of marketing and business development for Microsoft Windows, Office, and Back Office. Both are venture capitalists with Ignition Partners.Zagula, John is the author of 'Marketing Playbook Five Battle-tested Plays For Capturing And Keeping The Lead In Any Market', published 2004 under ISBN 9781591840381 and ISBN 1591840384.