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64578747

9783030764159

Integrated Marketing Communications : A Global Brand-Driven Approach

Integrated Marketing Communications : A Global Brand-Driven Approach
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Product details

  • ISBN-13: 9783030764159
  • ISBN: 303076415X
  • Edition: 2
  • Publication Date: 2021
  • Publisher: Springer International Publishing AG

AUTHOR

Kitchen, Philip J., Tourky, Marwa

SUMMARY

Kitchen, Philip J. is the author of 'Integrated Marketing Communications : A Global Brand-Driven Approach', published 2021 under ISBN 9783030764159 and ISBN 303076415X.

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