1.
Marketing Strategy Customers and Competition
by Schnaars, Steven P.
ISBN: 9780684831916
List Price: $27.95
2.
Managing Imitation Strategies How Later Entrants Seize Markets from Pioneers
by Schnaars, Steven P.
ISBN: 9780743242653
List Price: $20.95
3.
Marketing Strategy A Customer-Driven Approach
by Schnaars, Steven P.
ISBN: 9780029279533
List Price: $40.00
4.
Megamistakes: Forecasting and the Myth of Rapid Technological Change
by Schnaars, Steven P.
ISBN: 9780029279526
5.
Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers - Steven P. Sc...
by Schnaars, Steven P.
ISBN: 9780029281055
7.
Instructor's Manual to Accompany Marketing Strategy: A Customer-Driven Approach
by Schnaars, Steven P.
ISBN: 9780029279564
OUT OF STOCK
See Availability on Amazon8.
Media Instructor's Manual to Accompany Assael's "Marketing: Principles and Strategy"
by Assael, Henry, Schnaars, St...
ISBN: 9780030970276
List Price: $9.75