Back to the User Creating User-Focused Websites

Back to the User integrates web design, navigation and content considerations with effective branding and marketing guidelines. By teaching those that create websites how to think like the people who use them, this book will enable Web marketers and developers to create sites that people want to--and can successfully--use. The authors offer an approach to engaging target users in the development process early on so that the very premise of a site is driven by the needs and desires of its users. Countless examples of common mistakes with solutions that are geared to get everyone on a web development team viewing the site from the user's perspective.McClain, Gary is the author of 'Back to the User Creating User-Focused Websites' with ISBN 9780735711181 and ISBN 0735711186.