Marketing Alignment Breakthrough Strategies for Growth and Profitability

Advertising legend Leo Burnett once said, ?It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch-screen interactive shopping....' This book expands on that philosophy and threads it into every company message broadcast, written or spoken, from inside or outside the organization.McKinley, Mac is the author of 'Marketing Alignment Breakthrough Strategies for Growth and Profitability' with ISBN 9781587361180 and ISBN 1587361183.