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9780738204635

Winning at New Products Accelerating the Process from Idea to Launch

Winning at New Products Accelerating the Process from Idea to Launch
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Product details

  • ISBN-13: 9780738204635
  • ISBN: 0738204633
  • Edition: 3
  • Publication Date: 2001
  • Publisher: Perseus Books Group

AUTHOR

Cooper, Robert G.

SUMMARY

This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success.Cooper, Robert G. is the author of 'Winning at New Products Accelerating the Process from Idea to Launch', published 2001 under ISBN 9780738204635 and ISBN 0738204633.

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