7711595
9780230537996
The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture
by Schwarzkopf, Stefan, Gries, Rainer
8823
About this item
- Condition: New
- Provider: Bookjunction Contact
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
Product details
- ISBN-13: 9780230537996
- ISBN: 0230537995
- Publication Date: 2010
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualises Ernest Dichter within 20th century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.Schwarzkopf, Stefan is the author of 'The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture', published 2010 under ISBN 9780230537996 and ISBN 0230537995.
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