Strategic Product Creation How to Deliver Customer Satisfaction From Every Level of Your Company

(Ronald L. Kerber and Timothy M. Laseter/Strategic Product Creation/0-07-148655-0/ (Back Cover Copy) Praise for Strategic Product Creation "A practical guide for product creation . . . written by practitioners who have been there and done that." William D. Marohn Chairman, Newell Rubbermaid Corporation "Strategic Product Creation has captured the essence of the product development-discipline process, review points, metrics, great people, and executive leadership. The reader will learn from the proven experience of diverse product development companies." David Swain (Retired) President of Phantom Works, CTO of Boeing and COO of Boeing's Integrated Defense Business "This is a much-needed, how-to-do-it book for industry leaders on creating an environment and process for continuous innovation. Well-written, with wide-ranging case studies, and full of practical experience of the authors, this is a 'must-read' in an age in which innovation is increasingly the distinguishing characteristic of the truly great corporations." The Honorable Jacques S. Gansler, Vice-President for Research at the University of Maryland College Park,Former Under-Secretary of Defense (Acquisition, Technology, and Logistics) "This is a 'must-read' for anyone interested in doing serious and successful product creation!" Ann Dahmer Co-founder and partner, Smith-Dahmer Associates, LLC (Flap Copy) Are you satisfied with your speed to market with new products? The effectiveness of your product creation organization? Your product position relative to your competition? The stream of pioneering ideas feeding your new product creation? If you answered "no" to any of these questions,Strategic Product Creationis required reading. Written from a practitioner's perspective, former Whirlpool and McDonnell Douglas executive Ron Kerber and Tim Laseter, a former Booz Allen Partner and professor at the esteemed Darden Graduate School of Business, show you how to integrate effective, innovative product creation deep within the fiber of your organization. They present proven techniques and real-world examples for creating and marketing the right product at the right time-quickly and cost-efficiently. Offering practical guidance in the five key components of product development, the authors give you the tools to: Determine where your product creation stands, the capabilities you need, and how to achieve your vision Design a product creation process based on your industry, business model, corporate culture, and objectives Understand your customers' needs and integrate that knowledge into new products and services Master a suite of advanced technologies to support your products Train senior management to guide and sustain continuous business renewal Featured case studies augment the five components, illustrating the transformation experiences of industry leaders who have approached product creation in distinctly different, successful ways. The authors also cover the critical, softer side of product creation-people and project management-offering insights into motivating your staff, management discipline, project initiation, process documentation, and continuous improvement. A true blueprint for delivering customer satisfaction without breaking the bank,Strategic Product Creationwill help you create a corporate environment that fosters the innovation necessary to turn great ideas into profitable products. Ronald L. Kerber, PhD, is the former executive vice president and CTO of Whirlpool Corporation, where he globally integrated product development and procurement and introduced a new, corporate-wide product creation process. A former senior McDonnell Douglas product and business development executive and deputy underKerber, Ronald L. is the author of 'Strategic Product Creation How to Deliver Customer Satisfaction From Every Level of Your Company', published 2007 under ISBN 9780071486552 and ISBN 0071486550.