Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time

A dual French and American citizen, Patrick Renvoisé grew up in France where he received a Masters in Computer Science. Immediately focusing his career to sales, he quickly succeeded in winning large contracts in complex and competitive sales environments. Patrick practiced the art and science of sales in Germany, France and finally in Silicon Valley. While moving to the USA in 1989, he spent several years in global business development at Silicon Graphics initiating, closing and managing multi-million international OEM agreements. Just before founding SalesBrain, Patrick was Executive Director Business Development & Strategy at Linuxcare, a pre-IPO company founded by Kleiner Perkins. While selling super computers and software to NASA, Shell, Boeing, Canon, BMW, Airbus and more, he met some of the smartest people on earth and became fascinated by the human mind. Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth, Patrick developed the Selling to The Old Brain model.Renvoise, Patrick is the author of 'Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time', published 2003 under ISBN 9780974348209 and ISBN 0974348201.