Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

Praise for Raising the Bar"What makes this book worth reading is that he's as honest about his mistakes as his successes." -Newsweek"Best Mom & Pop business in America" -Reader's Digest America's 100 Best"Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility." -Mikhail S. Gorbachev, chairman, Green Cross International"Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process." -Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org"This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart." -Julia Butterfly Hill, author, The Legacy of Luna"Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book." -David Batstone, author, Saving the Corporate Soul; professor of ethics, University of San Francisco"In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world." -Jeanne Rizzo, R.N., executive director, The Breast Cancer FundGary Erickson is the author of 'Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.', published 2012 under ISBN 9780787986711 and ISBN 0787986712.