2047826
9780465014330
Product Leadership: Pathways to Profitable Innovation
by Robert G. Cooper
31245
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- Condition: Good
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- Ships From: Columbia, MO
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- Comments: Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Product details
- ISBN-13: 9780465014330
- ISBN: 046501433X
- Edition: Second Edition
- Publication Date: 2005
- Publisher: Basic Books
AUTHOR
SUMMARY
Robert G. Cooper is President of the Product Development Institute, professor of marketing at McMaster University De Groote School of Business, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration.Robert G. Cooper is the author of 'Product Leadership: Pathways to Profitable Innovation', published 2005 under ISBN 9780465014330 and ISBN 046501433X.
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