Nonextrapolative Methods in Business Forecasting Scenarios, Vision, and Issues Management

Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.Mendell, Jay S. is the author of 'Nonextrapolative Methods in Business Forecasting Scenarios, Vision, and Issues Management' with ISBN 9780899300665 and ISBN 0899300669.