Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success

Patrick Renvoisé grew up in France where he received a Masters in Computer Science. Immediately focusing his career on sales, he quickly succeeded in winning large contracts in complex, international and highly competitive sales environments. He spent several years in global business development first at Silicon Graphics where he initiated, closed and managed multi-million international OEM agreements, and then at Linuxcare, a pre-IPO company founded by Kleiner Perkins where Patrick served as Executive Director Business Development & Strategy. While selling super computers and software to NASA, Shell, Boeing, Canon, BMW, Airbus and more, he met some of the smartest people on earth and became fascinated by the human mind. Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth, Patrick developed the ³Selling to the Old Brain² model the first neuromarketing model. To get a diagnostic on the Selling impact of your sales organization, you contact him at: patrick@salesbrain.netChristophe Morin is the author of 'Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success', published 2005 under ISBN 9780974348223 and ISBN 0974348228.