5428918
9781845922382
Dealing with the particular problems which arise in relation to merchandising in the UK, this title examines important issues to be considered by the owners and the licensee, including precedents such as licensing agreements, cross-border licences and a representation agreement.Adams, Angela is the author of 'Merchandising Intellectual Property ', published 2007 under ISBN 9781845922382 and ISBN 1845922387.
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