3582030
9780471618850
Marketer's Guide to Public Relations
by Harris, Thomas L., Kotler, Philip
About this item
- Condition: Good
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- Comments: * Pre-owned book in good condition * Possible wear to binding, spine, cover, and pages * Light markings or writing may be present * May have stickers or sticker residue * Access code, disc, and/or accessories not included unless stated * Orders shipped Monday to Friday * Fast shipping in envelope packaging * Stock photos used for all items * Additional pictures not available due to volume limitations
Product details
- ISBN-13: 9780471618850
- ISBN: 0471618853
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
UNDERSTANDING MARKETING PUBLIC RELATIONS. The MPR Explosion. Marketplace Forces Driving MPR in the 19902s. Marketing and Public Relations: The New Partnership. How MPR Adds Value: Push, Pull, Pass. Circumstances for Success: The Harris Grid. The MPR Plan. MPR Tactics from A to Z. Using MPR to Reinforce Advertising and Promotion. USING MARKETING PUBLIC RELATIONS. Winning Consumer Trust. Introducing New Products. New News About Old Products. Celebrating Special Occasions. Defending Products at Risk. Special-Events Marketing. The Sports Marketing Boom. MPR, the Arts, and Entertainment. MPR Public Service Programs. Cause-Related Marketing. Spokesperson MPR. Target Marketing Public Relations. The Future of Marketing Public Relations. References. Bibliography. Index.Harris, Thomas L. is the author of 'Marketer's Guide to Public Relations' with ISBN 9780471618850 and ISBN 0471618853.
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