1148518
9780838631010
Madison Avenue in Asia Politics and Transnational Advertising
by Anderson, Michael H.
96
List Price
Discount
33% Off
You Save
$15.06
About this item
- Condition: Very Good
- Provider: BookCellar Contact
- Provider Rating: 92%
- Ships From: Nashua, NH
- Shipping: Standard, Expedited
- Comments: Ex-Library copy with some moderate shelf wear. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9780838631010
- ISBN: 0838631010
- Publisher: Fairleigh Dickinson University Press
AUTHOR
SUMMARY
Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.Anderson, Michael H. is the author of 'Madison Avenue in Asia Politics and Transnational Advertising' with ISBN 9780838631010 and ISBN 0838631010.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
