Iabc Handbook of Organizational Communication A Guide To Internal Communication, Public Relations, Marketing, and Leadership

Praise for The IABC Handbook of Organizational Communication "This is an important new large-scale professional public relations reference work. It contains something for everyone in corporate communications. Its distinctive international flavor, in a rapidly globalizing business world, makes it a user'friendly reference from many cultural perspectives." -James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president,The Lukaszewski Group Inc."The IABC Handbook of Organizational Communication is a truly comprehensive and didactical overview that will provide both students and practitioners with the basics of this complex management function. Contents are developed by worldwide-recognized professionals and reflect state-of-the-art knowledge of this field." -Rose-Marie Losier, managing director, Spanish Association of Communication Directors"The IABC Handbook of Organizational Communication makes a quantum leap from its predecessor editions by broadening the scope of topics covered, bringing in the expertise of forty-six chapter contributors, and creating a book that is both textbook ready for the classroom and an excellent resource in a communicator's office." -Wilma Matthews, ABC, IABC Fellow, director of constituent relations, Arizona State UniversityGillis, Tamara L. is the author of 'Iabc Handbook of Organizational Communication A Guide To Internal Communication, Public Relations, Marketing, and Leadership', published 2006 under ISBN 9780787980801 and ISBN 0787980803.