5401539

9781845420444

Foreign Operation Methods Theory, Analysis, Strategy

Foreign Operation Methods Theory, Analysis, Strategy
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  • ISBN-13: 9781845420444
  • ISBN: 1845420446
  • Publication Date: 2007
  • Publisher: Elgar Publishing, Incorporated, Edward

AUTHOR

Welch, Lawrence S., Benito, Gabriel R.G., Petersen, Bent

SUMMARY

'Foreign Operation Methods' discusses the characteristics, choice, utilization, and management of foreign operation methods - also known as 'entry modes' or 'foreign market servicing methods' - as critical criteria for companies' ability to function in the international business arena.Welch, Lawrence S. is the author of 'Foreign Operation Methods Theory, Analysis, Strategy', published 2007 under ISBN 9781845420444 and ISBN 1845420446.

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