Edison on Innovation

Praise for Edison on Innovation "In Edison on Innovation, Alan Axelrod deconstructs the myth of the lone American inventor, Thomas A. Edison. Axelrod's insights into Edison's creative process offer many practical tips for anyone about to embark on the all-consuming creative process of starting a company or building a better mousetrap." --Steve Hindy, founder and president of the Brooklyn Brewery and coauthor, Beer School: Bottling Success at the Brooklyn Brewery "Creativity can be practiced. Children do it all the time in free play. It can also be harnessed for adult invention and innovation. Edison did it successfully for sixty years, and Alan Axelrod shows how in practical, easy-to-read fashion. Adopting even some of Edison's principles can lead to greater success in almost any enterprise, for-profit and not-for-profit alike." --G. Rollie Adams, president and CEO, Strong National Museum of Play "In Edison on Innovation, Alan Axelrod not only examines the means and methods by which the 'Wizard of Menlo Park' created over a thousand inventions--including some that built modern civilization--he invites you to try them for yourself. What's more, he shows you how. A fascinating, very stimulating, and eminently useful book." --Charles Phillips, American Journal of PlayAxelrod, Alan is the author of 'Edison on Innovation', published 2008 under ISBN 9780787994594 and ISBN 0787994596.