Dictionary of Marketing and Advertising

This dictionary incorporates terms from government & private sector organizations, making it an all-inclusive lexicon of international marketing & advertising. Includes terms related to direct mail, sales, retailing, international advertising & marketing, consumer behavior, market research & print & broadcast advertising. Several meanings are often given for the more than 5,500 entries--relatively simple for the layperson, more sophisticated & technical for the specialist.Rosenberg, Jerry M. is the author of 'Dictionary of Marketing and Advertising', published 1995 under ISBN 9780471025023 and ISBN 047102502X.