4775396
9780500974230
'Expressive, figurative imagery in international design can pose problems because of the wide variety of unexpected cultural interpretations. It explains why boring abstract, and safe symbols have been so popular with international banks.'--Joe DuffySteiner, Henry is the author of 'Cross-Cultural Design: Communicating in the Global Marketplace' with ISBN 9780500974230 and ISBN 0500974233.
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