4106944

9780471849773

Bringing Innovation to Market: How to Break Corporate and Customer Barriers

Bringing Innovation to Market: How to Break Corporate and Customer Barriers
$35.79
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  • ISBN-13: 9780471849773
  • ISBN: 0471849774
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Sheth, Jagdish N., Ram, S.

SUMMARY

ENCOUNTERING THE BARRIERS. The Need to Innovate. Corporate Barriers to Innovation. Customer Barriers to Innovation. Measuring the Barriers. BREAKING THE BARRIERS. The Slow and Steady Strategy. The Grab and Grow Strategy. The Pick and Protect Strategy. The Migrate and Maintain Strategy. Putting It All Together. Index.Sheth, Jagdish N. is the author of 'Bringing Innovation to Market: How to Break Corporate and Customer Barriers' with ISBN 9780471849773 and ISBN 0471849774.

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