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9780230202399

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Beyond Hofstede: Culture Frameworks for Global Marketing and Management
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Product details

  • ISBN-13: 9780230202399
  • ISBN: 023020239X
  • Publication Date: 2009
  • Publisher: Palgrave Macmillan

AUTHOR

Nakata, Cheryl

SUMMARY

Nakata, Cheryl is the author of 'Beyond Hofstede: Culture Frameworks for Global Marketing and Management', published 2009 under ISBN 9780230202399 and ISBN 023020239X.

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