America's Right Turn How Conservatives Used New And Alternative Media To Take Power

Richard A. Viguerie transformed American politics in the 1960s and '70s by pioneering the use of direct mail fundraising in the political and ideological spheres. He used computerized direct mail to build the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era. As the "Funding Father of the Conservative Movement," Viguerie is our era's equivalent of Tom Paine, using a direct mail letter rather than a pamphlet to deliver his call to arms. George magazine credited this as one of the defining political moments of the 20th century. Viguerie's advertising firm has mailed more than 2 billion letters over the past 40 years, and will mail over 100 million pieces of direct mail in the 2004 election year. The AFL-CIO News said Viguerie "made it all Possible" for conservatives, and the Washington Post has called him "the conservatives'Voice of America." David Franke was one of the founders of the conservative movement, having started the first nationwide activist group on the Right in 1959. In the movement's formative years he served on the editorial staffs of Human Events and National Review, and his later media experience spans newsletters, magazines, books, and the Internet. Franke's articles have appeared in leading publications, and he is the author of nine previous books, including Safe Places and The Torture Doctor.Viguerie, Richard A. is the author of 'America's Right Turn How Conservatives Used New And Alternative Media To Take Power', published 0014 under ISBN 9781566252522 and ISBN 1566252520.