Advertising the American Dream

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers UniversityMarchand, Roland is the author of 'Advertising the American Dream' with ISBN 9780520052536 and ISBN 0520052536.