4748555
9783540306054
Web personalization can be defined as any set of actions that can tailor the Web experience to a particular user or set of users. This book talks about effective personalization, the usage and click-stream data (reflecting user behaviour), the site content, the site structure, domain knowledge, as well as user demographics and profiles.Sirmakessis, Spiros is the author of 'Adaptive and Personalized Semantic Web', published 2006 under ISBN 9783540306054 and ISBN 3540306056.
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