4952040

9780321426772

Zag The #1 Strategy of High Performance Brands

Zag The #1 Strategy of High Performance Brands
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  • ISBN-13: 9780321426772
  • ISBN: 0321426770
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Macmillan Computer Pub

AUTHOR

Neumeier, Marty

SUMMARY

Marty Neumeier is president of Neutron LLC, a San Francisco-based firm specializing in brand collaboration - the "glue" that holds integrated marketing teams together.Neumeier, Marty is the author of 'Zag The #1 Strategy of High Performance Brands', published 2006 under ISBN 9780321426772 and ISBN 0321426770.

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