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9781593376871

Your Attention Please How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Your Attention Please How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
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Product details

  • ISBN-13: 9781593376871
  • ISBN: 1593376871
  • Publication Date: 2006
  • Publisher: Adams Media Corporation

AUTHOR

Davis, Alison, Brown, Paul

SUMMARY

'Your Attention Please' is the strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare or marketshare.Davis, Alison is the author of 'Your Attention Please How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer', published 2006 under ISBN 9781593376871 and ISBN 1593376871.

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