Writing Winning Business Proposals Your Guide to Landing the Client, Making the Sale, Persuading the Boss

"Are your business proposals good, but perhaps not good enough? One leading management consulting firm recently lost a major project by 5 points out of 1000, one-half of one percent! With the gap between victor and also-ran so narrow, and the stakes so high, your proposal must give you every advantage. Here is the guide that will give you the edge, especially in tough times." "The secret is the authors' rigorously systematic yet easy-to-learn method for creating proposals. This method has been proven to win business, especially in "complex sales" involving multiple buyers - each bringing different buying criteria to the final decision." "Part One of this book shows you how to probe and present the "logics" of a proposal: the logical relationship between the potential client's current situation and desired result. You will learn to ferret out key information (often unwritten and unstated) in order to address the discrepancy between where the organization is and where it wants to be." "However, because most peoFreed, Richard C. is the author of 'Writing Winning Business Proposals Your Guide to Landing the Client, Making the Sale, Persuading the Boss' with ISBN 9780070219250 and ISBN 0070219257.