Writing High-Tech Copy That Sells (Wiley Technical Communications Library)

THE FOUNDATION OF HIGH-TECH MARKETING COMMUNICATION. Planning for High-Tech Marketing Communication: Success Starts Here. The High-Tech Audience: Targeting Your Materials. Message, Objective, and Purpose: The Essentials for On-Target Communication. Creative Issues: Developing the Best Ideas, Styles, and Methods. WRITING A HIGH-TECH MARCOM DOCUMENT. Document Elements: Packaging Your Information for Greater Impact. Content Types: Presenting High-Tech Information Effectively. Text Techniques: Adding Power to Your Copy. Legal and Ethical Issues: Avoiding Problems in Your Materials. International High-Tech Marketing Communication: Adapting Your Materials to the Global Market. HIGH-TECH MARCOM PROJECTS. Sales Materials: Reaching Prospects and Customers. Press Materials: Reaching Journalists and Analysts. Alliance Materials: Reaching Dealers and Partners. Marketing Communication in Electronic Media: Expanding Your Horizon. Appendices. Index.Janice M. King is the author of 'Writing High-Tech Copy That Sells (Wiley Technical Communications Library)', published 1995 under ISBN 9780471058465 and ISBN 0471058467.