World's Best Creative P.O.P. Displays: Volume 3 (Vol 3)

Creating a display is like inventing a toy. Like a toy, it must be able to captivate and entertain, and everything within must be captivating, stimulating, curious, as well as touchable and manageable. Yet, at the same time, it must also be significant. As a toy for a child represents an instrument of growth, learning and molding of preferences and attitudes, a display also has its precise role: it must accompany the product. It must dress, take care of, accommodate, prepare, and make it desirable for its last objective: present the product as being necessary to the eyes that see it. Therefore, form, color, size, and materials, skillfully mixed together, envelop us in a kaleidoscope cloud of proposals, with this precise intent. The pages of this book help us discover the most unexpected ways this occurs.Caleffi, Fabio is the author of 'World's Best Creative P.O.P. Displays: Volume 3 (Vol 3)' with ISBN 9788886416504 and ISBN 8886416504.