4397281
9780809074648
World As Laboratory Experiments With Mice, Mazes, And Men
by Lemov, Rebecca
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- Comments: 1. Deeply researched, World as Laboratory tells a secret history thats not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of spin practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.
Product details
- ISBN-13: 9780809074648
- ISBN: 0809074648
- Edition: 1
- Publication Date: 2005
- Publisher: Farrar, Straus & Giroux
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SUMMARY
"The greatest strength of Lemov's book is that she doesn't only describe the scientific efforts to engineer the brain, she describes the scientists who organized the experiments. They are a sad bunch....As for today's white lab coat types who are trying to reshape the brain through drugs and neuroscience, Lemov has me looking at them in a new and much more skeptical way."Lemov, Rebecca is the author of 'World As Laboratory Experiments With Mice, Mazes, And Men', published 2005 under ISBN 9780809074648 and ISBN 0809074648.
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