1865600
9780876521922
A strong, open relationship with reporters is the key ingredient for achieving fair, complete coverage of schools. You'll find dozens of tips on establishing credibility, conducting a good interview, communicating during a crisis, and using media tools such as news releases and public service announcements. Set of 10 - ISBN 0-8108-4232-7 $12.95Marx, Gary is the author of 'Working With the News Media' with ISBN 9780876521922 and ISBN 0876521928.
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