5649215
9781601380111
In this valuable reference learn how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, and more.Thorne, Lynn is the author of 'Word of Mouth Advertising Online and Offline: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organizationwith Little or No Money' with ISBN 9781601380111 and ISBN 1601380119.
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