1849773
9780850132304
Put this compendium to work for you as a sourcebook of invaluable ideas. Fine-tune the most successful and compelling sales promotions of the past 10 years to create your own off-the-charts sales promotions. These award-winning promotion campaigns have been honored by the Promotion Marketing Association of America (PMAA) based on their originality, execution, and results.Howard, Donna M. is the author of 'Winning With Promotion Power 100 Best of the Best Promotions-The Reggie Award Winner', published 1994 under ISBN 9780850132304 and ISBN 0850132304.
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