22283944
9780465025787
Winning at New Products: Creating Value Through Innovation
by Robert G. Cooper
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Product details
- ISBN-13: 9780465025787
- ISBN: 0465025781
- Edition: Fourth Edition
- Publication Date: 2011
- Publisher: Basic Books
AUTHOR
SUMMARY
Robert G. Cooper is the author of 'Winning at New Products: Creating Value Through Innovation', published 2011 under ISBN 9780465025787 and ISBN 0465025781.
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