226357
9780761952336
Will Wright explores the continuing popularity of the myth of the Wild West, demonstrating how, as a cultural icon, it speaks deeply to a desire for individualism and liberty. The author discusses the myth through market and social theory.Wright, Will is the author of 'Wild West The Mythical Cowboy and Social Theory', published 2001 under ISBN 9780761952336 and ISBN 0761952330.
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