Why Women Mean Business

"A timely contribution to the increasingly vocal debate about the economic importance of women. It is refreshing to read the authors' comprehensive analysis of gender as a business issue, not a women's issue... We can't make the future happen unless women help the men adjust." Niall FitzGerald KBE, Chairman, Reuters, in his foreword "This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative... The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge." Larry Hirst, General Manager, IBM UK "An important contribution to a serious business and political issue. It reframes the gender debate, providing pragmatic and realistic tools to harness the potential of women globally." Vivienne Cox, Executive Vice President and CEO of Gas, Power & Renewables and Shipping, BP "Leveraging the power of women, as business executives and as consumers, is one of the greatest challenges and opportunities for companies. This book presents powerful arguments to commit significant resources and management thinking to that cause." Gerald Lema, President, Asia Pacific, Baxter International "Why Women Mean Business is able to push the discussion from 'let's fix the women' to a powerful new source of economic growth. Not only does it give a bright roadmap with 'how to do' tips but more importantly it shows the shift in 'how to think' that is required." Peter Bakker, CEO, TNTWittenberg-Cox, Avivah is the author of 'Why Women Mean Business' with ISBN 9780470725085 and ISBN 0470725087.