Name: Why They Buy: American Consumers inside and Out
ISBN: 9780471844570

by Settle, Robert B., Allreck, Pamela

Why They Buy: American Consumers inside and Out

by Settle, Robert B., Allreck, Pamela

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ISBN-13: 9780471844570
ISBN: 0471844578
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Settle, Robert B., Allreck, Pamela

SUMMARY

NEEDS: The Constant Quest for Satisfaction. MOTIVES: Silent, Invisible Engines of Desire. PERSONALITY: Concepts of I, Me, and Mine. PERCEPTION: What you see is what you taste. LEARNING: Painless Injections of Information. ATTITUDES: The Pictures in the Mind2s Eye. SOCIAL ROLES: Playing Out the Drama of Life. AFFILIATIONS: The Dynamics of Belonging. FAMILY: A Consumer Collective Buying Unit. SOCIAL CLASS: A Place on the Public Ladder. CULTURE: The Dictatorship of Normality. LIFE STAGES: Steps on the Stairway of Life. PSYCHOGRAPHICS: It2s All a Matter of Sytle. DEMOGRAPHICS: It2s Just the Way We Are. CHOICE: Picking at the Material Landscape Conclusion. Index.Settle, Robert B. is the author of 'Why They Buy: American Consumers inside and Out' with ISBN 9780471844570 and ISBN 0471844578.

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