1841414
9780967143996
Why People Buy Things They Don't Need
by Danziger, Pamela N.
About this item
- Condition: Good
- Provider: mtwyouth
- Provider Rating: 85%
- Ships From: Boston, MA
- Shipping: Standard, Expedited (tracking available)
- Comments: . Former Library book.. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.7070706374
Product details
- ISBN-13: 9780967143996
- ISBN: 0967143993
- Publisher: Paramount Market Publishing, Incorporated
AUTHOR
SUMMARY
Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.Danziger, Pamela N. is the author of 'Why People Buy Things They Don't Need' with ISBN 9780967143996 and ISBN 0967143993.
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