Why of Consumption Contemporary Perspectives on Consumer Motives, Goals and Desires

This unique volume brings together contributions from leading scholars who have extended the knowledge of the 'why' of consumption, in a world where consumption itself has become the defining phenomena of human life and society. The authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of new and critical perspectives on consumer motivation. Motivational factors implicated in a variety of phenomena are discussed, including consumer decisions on brands and products; consumption of products, services and time; compulsive buying; recycling behaviour and mutual influences between consumers and the mass media. This multifaceted collection provides many penetrating insights for both expert and novice consumer researchers, from both academic and practitioner backgrounds.Ratneshwar, S. is the author of 'Why of Consumption Contemporary Perspectives on Consumer Motives, Goals and Desires', published 2000 under ISBN 9780415220958 and ISBN 0415220955.