4412279
9781591841128
Why Johnny Can't Brand Rediscovering the Lost Art of the Big Idea
by Schley, Bill, Nichols, Carl, Jr., Nichols, Carl
458959
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- Comments: New. In shrink wrap. Looks like an interesting title!
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- Condition: Good
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Product details
- ISBN-13: 9781591841128
- ISBN: 1591841127
- Publication Date: 2005
- Publisher: Penguin USA
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SUMMARY
"Writing in an engaging, straightforward style with a dash of wit and vinegar, the authors provide much useful, hands-on advice for perplexed marketing executives."Schley, Bill is the author of 'Why Johnny Can't Brand Rediscovering the Lost Art of the Big Idea', published 2005 under ISBN 9781591841128 and ISBN 1591841127.
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