Whitman's how to Make People Say "Yes" and how to Make Them Want to Do What You Want Them To - Al R. Whitman - Paperback

From A to Z under one cover is all you need to know about advertising & marketing. Ideal for the entrepreneurial business person, sales people, product managers, marketing & advertising execs, & those considering advertising as a career. Includes topics such as: What is marketing; How to write a marketing plan; Marketing & the small business owner; How to write a good print ad, & much, much more. Sixty-nine chapters, 365 pages plus charts & illustrations. To order: phone 1-800-669-9044.Whitman, Al is the author of 'Whitman's how to Make People Say "Yes" and how to Make Them Want to Do What You Want Them To - Al R. Whitman - Paperback' with ISBN 9780963112408 and ISBN 0963112406.