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5567931

9780844232928

Which Ad Pulled Best?

Which Ad Pulled Best?

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Product details

  • ISBN-13: 9780844232928
  • ISBN: 0844232920
  • Edition: 6
  • Publication Date: 1990
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Burton, Philip W., Purvis, Scott C.

SUMMARY

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.Burton, Philip W. is the author of 'Which Ad Pulled Best?', published 1990 under ISBN 9780844232928 and ISBN 0844232920.

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