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4138516

9780844231396

Which Ad Pulled Best?

Which Ad Pulled Best?
$61.99
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Product details

  • ISBN-13: 9780844231396
  • ISBN: 0844231398
  • Edition: 5
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Burton, Philip W., Purvis, Scott C.

SUMMARY

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.Burton, Philip W. is the author of 'Which Ad Pulled Best?' with ISBN 9780844231396 and ISBN 0844231398.

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